5 years


13 March, 2024

Regional Insights Manager

Job description

The job holder will work closely with internal/ external stakeholders and key customers to understand new requirements, lead research studies in regions and extract insights and concepts that will allow collaboration with innovation/ product development teams to develop product design. The incumbent will also be responsible for periodic BAU studies and trackers for each of the Africa vertically integrated markets.

About the role

  • Work with regional sales, product category and trade marketing teams to analyze sales trends and estimate channel-wise sales opportunity for new innovations, Collaborate on new products’ requirements, price, potential and designs as input to global product roadmap.
  • Be the single point of contact for and from the region on all market insights and trackers.
  • Work with product management and Africa sales/marketing teams to ensure projects are aligned with regional market requirements.
  • Conduct market research for new products’ initiative as per the guidelines of the product marketing team.
  • Lead market insights collection, analysis and execution for the region: including planning and managing BTL promotion and trade launch events. Create clear executional plans for approved market insight projects and trackers.

About you

  • Minimum of a degree in a business-related field (BSc/BA in business administration, marketing or related field).
    5 years in varying roles in product marketing, brand building and trade marketing / Field
  • Sales (minimum 1 year in field sales or trade marketing role) in a multinational B2C FMCG, consumer durable or consumer electronics organization.
  • Prior experience in new product development with expertise in insight mining through field research.
  • Demonstrate excellent analytical skills with a strategic ability.
  • Strong mindset for meeting or exceeding expectations and able to demonstrate complete discretion and confidentiality.
  • Strong people management skills and the ability to manage and persuade at all levels of the company is essential.
  • A thorough understanding of retail insights is essential.
  • Good verbal and written communication skills, with an emphasis on tact and diplomacy.
  • Passion for social enterprise, development of people and environmental benefits.