Arizona State University

United States

7 years

22 Jul

1 July, 2024

Communications Specialist

Job description

The Communications Specialist is responsible for curating, developing, deploying, measuring, and optimising social media, email, and web content and strategies for all CFA initiatives and programs. This role will involve using data to tell stories about The Arizona We Want and CFA’s impact. This position reports to the Manager, Marketing & Communications and works collaboratively with CFA colleagues across teams and subject matter experts, as well as visual/creative professionals contracted by CFA.

About the role

  • Researches, develops, writes, and executes content-driven social media strategies and email communication campaigns within CFA brand guidelines, tone, and with editorial consistency.
  • Provides additional support with digital communications across website, events, and presentations or similar collateral as needed.
  • Brainstorms new ideas and creative ways to bring stories to life for social media and email campaigns. Engages with CFA program staff to source content with an eye for creativity and visual design.
  • Assist with capturing video/audio/photographic content as needed (personally or coordinating with a vendor).
  • Supports and attends CFA events to conduct real-time social media promotion and capture stories/updates for communications.
  • Maintains social media and email content calendar with input and oversight.
  • Analyses social media and web analytics; helps generate performance reports.
  • Researcehs trends and innovations in digital marketing and makes recommendations to the Manager, Marketing & Communications.
  • Manages storage and organisation of digital assets.

About you

  • Bachelor’s degree in Journalism, English, Communications, Marketing, Education or a related field AND three (3) years of related work experience in the development of comprehensive and creative communication; OR seven (7) years of related work experience; OR Any equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved.  Certificates from recognised programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience.
  • Experience contributing to cultivating a welcoming, inclusive, and equitable workplace.
  • Evidence of effective written and verbal communication skills.
  • Experience with Associated Press (AP) writing style and copyediting.
  • Experience in communications assessment, editing, research, creation, and publication including, but not limited to: social media posts, emails, or articles summarising data or complex subjects into compelling narratives.
  • Experience in developing effective social media and email campaigns. Evidence of having planned & developed strategic content plans.
  • Experience creating engaging content utilising creative delivery methods in online platforms including, but not limited to, Facebook, X, Instagram, Threads, LinkedIn, LinkTree/ (or other link management systems), Salesforce Pardot (or other email marketing platforms), and Umbraco (or other web content management platforms).
  • Experience working with internal and external partners including but not limited to: creative design, web developer, and video/photo professionals; experience designing content in Canva or Adobe Suite is a plus.
  • Experience measuring and reporting on digital campaigns using social media, Google, Hootsuite/Sprout Social, and other analytics tools.
  • Experience in being a self-starter, managing multiple timelines, and successfully working independently and collaboratively.
  • Experience co-developing and engaging in deadline-driven review processes.