Company Description

Upya has developed an innovative and low-cost CRM software for Last Mile Distributors across Africa. The software is designed to help distributors manage, streamline and scale their operations, by enabling them to focus on last-mile distribution and client relationships while keeping IT costs low. It offers powerful in-app communication features and is highly flexible; handling cash or mobile money payments, debt management, upselling and automated client messaging.

The software is comprised of:

  • A flexible Upya web platform, designed to provide head-office with the means and data-driven insights to manage sales, distribution channels, payments, and performance – together with communication tools to interact with both clients and on-theground agents.
  • An easy-to-use Upya mobile app, used by agents to manage sales, repayments and client relationships both on- and offline.

Upya is a London-based tech company with operations across sub-Saharan Africa. The focus is on working with small to medium size distributors to help them increase sales, lower operating costs and develop sustainable and impactful last-mile distribution businesses.

Job description

What does the role involve?

We are looking for a Country Manager/Lead to operate as part of our leadership team in London.

The individual will be responsible for driving growth across one or more of our existing markets in East Africa, with primary emphasis on the Kenyan market. Key responsibilities for the country/countries under management will be to manage and grow existing clients and drive sales to new clients.

The Country Manager will be expected to become an expert on their specific market(s) across the entire last mile distribution value chain to add strategic decision-making value to our client base.

This is an opportunity for someone to take leadership and control of key market(s) and the entire sales development cycle, assessing and targeting potential customers, cross-selling to existing customers and putting Upya business structures in place to build relationships across the last mile eco-system.

The individual will think strategically, analytically, and creatively to analyse and develop the existing growth plan and drive implementation of the plan in their market(s) with support of the rest of the growth team.

Ideally, the candidate will have strong experience of working with clients in emerging markets, and experience working with CRM software tools and databases would be desirable. Technical agility to adapt between different disciplines is a requirement as well as being able to learn quickly and being comfortable working with new technology.


What do I need?

The ideal candidate will be passionate about having an impact in the developing world with the following skills and experience:

  • 3+ years of demonstrable experience in business development/B2B SaaS/start-up/consulting or analyst type roles
  • Previous experience in top-tier consulting preferred
  • BA/BS in business, engineering, or related field (1st Hons preferred) 
  • Strategic planning experience to develop and implement brand strategies to promote awareness and usage of our products and services
  • Ability to find solutions and deliver under pressure
  • Humility and eagerness to learn and grow
  • Ability to manage a varied workload, prioritise accordingly and meet deadlines
  • Good IT literacy (MS Office, CRM and database tools)
  • Ability to work in the EU


What do we offer you?

We offer a salary of £40-50k where you will have the benefit of flexible working hours and the opportunity to work within a dynamic team. In addition, you’ll get a unique insight into the fast-developing off-grid energy market in Sub-Saharan Africa, on projects with a tangible impact. 

We are a close-knit team that is committed to building a sustainable and impactful business at Upya. We want to provide a platform for our team members to work on areas that they are passionate about including travel to and work from developing markets.

Our culture is open and collaborative, encouraging critical feedback and learning.



As soon as possible