ARE Vision

It is the vision of ARE that by 2030 everyone in the world and in particular all rural people in low-and medium income countries should have access to affordable, secure and clean energy and energy services.


ARE Mission

The Alliance for Rural Electrification (ARE) is an international business association that promotes a sustainable decentralised renewable energy industry for the 21st century, activating markets for affordable energy services, and creating local jobs and inclusive economies.


ARE enables improved energy access through business development support for its Membership along the whole value chain for off-grid technologies.

As Proud Partner of SEforALL, ARE collaborates with SEforALL through specifically tailored interventions which lie on the critical path as identified by the Global Tracking Framework (2017). ARE mobilises and unites all private sector players and partners who are passionate and committed to improve regional socio-economic development and quality of life of individuals with the provision of electricity.

By consolidating the off-grid sector ARE is there to assist decision-makers from both, private and public sector, by:

  • Providing key policy, technical and financial recommendations for the development of incentivising and business enabling market and framework conditions that will allow for higher investments into self-sustainable and business-driven rural electrification markets;
  • Sharing best practices in order to enable interested players to improve by making use of lessons learnt and thereby engage more effectively into project implementation and deployment as well as into operations and management commercially viable business models;
  • Acting as a global matchmaking platform for B2B and B2Finance with the purpose to direct and to increase available funding and financing so that rural electrification technologies can be rolled out in a systematic manner;
  • Bringing members into a more competitive position to successfully grow their businesses on the international level.

To promote the transformation of the global economies towards the use of low carbon emission and clean energy the function of ARE is also to close existing communication and function gaps between the public and private sector, the grid and off-grid sector as well as between the fossil and renewable energy sector. ARE strongly believes that with the appropriate mix of instruments and initiatives it is possible to mature and to commercialise rural electrification markets in the short term!


Since also in developing countries there is a proven high correlation between clean energy access and rural socio-economic development growth, it is crucial to bring all professional and committed partners together to synchronise and thereby to leverage the impact of individual efforts. To achieve this objective, it is crucial to inform the private sector about existing business opportunities and more importantly to create new ones for the future.

Access to energy is a prerequisite for human development and something we take for granted in a modern society.  Computers, telephones, street lighting, refrigerators and water pumps are all dependent on stable sources of electricity.

With 1.1 billion people worldwide without access to electricity and energy services and with an additional billion under-electrified, the energy market’s potential is both very appealing from a business perspective and unacceptable from a humanitarian one. The Alliance for Rural Electrification is therefore dedicated to enable a paradigm shift and to do so in a sustainable way which fosters economic growth and business development, while mitigating climate change, preserving the environment and having a positive social impact. As a result, ARE collaborates and engages with interested governments and international organisations to provide cost-effective and efficient clean energy solutions in the rural developing world.                

According to the 2015 Progress Toward Sustainable Energy Report done by SEforAll, 87% of the people lacking electricity live in rural areas where the extension of the national electricity grid is a technically difficult, very costly and inefficient solution because of remoteness and sparse population density. Out of these, 88 percent were in Sub-Saharan Africa and South Asia.

ARE efforts are hence focused on scalable renewable energy technologies enabling electricity access at the household, small and medium sized companies (SME) and community level. Amongst others this includes solar PV, small hydro, wind, biomass and biogas, mini-grids, (battery) storage, power components.

As partner of the UN’s Sustainable Energy for All (SEforAll) Initiative ARE has helped push for the creation and approval of the Millenium Development Goals (MDGs) and later for the Sustainable Development Goals (SDGs) where SDG7 aims to ensure access to affordable, reliable, sustainable and modern energy for all people.

There is, however, still a huge need to scale up off-grid and decentralised renewable energy deployment in emerging and developing markets, while taking into account the complexity of these markets and the socio-economic reality of rural areas. ARE Members have a proven track record to deliver clean energy access, whether by manufacturing the products, developing projects on the ground, providing advice, capacity building, research, financing or advocacy, etc.

Also to avoid further unintended consequences from the further use of fossil fuels in terms of risks from climate change and needed adaption to it for the world community ARE, as expressed with its Call for Action at COP21, is a strong supporter of renewable energy based and efficient solutions for access to energy and services.

Therefore, in summary the mission of the Alliance of Rural Electrification is not only important and contemporary, but indispensable in the fight for a more prosperous, more equal and a more sustainable world.

ARE Values – Code of Conduct

In respect of the United Nations’ Code of Conduct everyone in ARE’s secretariat has a responsibility to the Association, its membership, the off-grid clean energy industry and colleagues. In addition to obeying all applicable laws, rules and regulations, and to advise its membership to also respect and follow these, this responsibility includes:

  • Being fair and respectful to members, colleagues, suppliers, the public and other stakeholders;
  • Being sensitive to national and local cultures;
  • Showing prudence and acting in a transparent and thorough manner in all administrative, committee and financial matters, including the awarding of contracts, managing projects and submitting expenses;
  • Avoiding any actual or apparent conflict between personal interests and those of the Association;
  • Promoting approved ARE positions and confining argument to factual, substantiated information;
  • Doing nothing that would bring the Association or its members into disrepute;
  • Focusing all public comment on the off-grid industry itself rather than on the nature or business conduct of individual companies or organisations;
  • Refraining from the use of illegal drugs or misuse/abuse of legal substances while engaged in ARE business or on Association premises;
  • Raising concerns, asking questions and making appropriate suggestions regarding ARE ethics or wider Association issues.


Marcus Wiemann

Executive Director

+32 2 709 55 44

David Lecoque

Senior Policy & Business Development Manager

+32 2 709 55 25

Jens Jaeger

Policy & Business Development Manager

+32 2 709 55 42

Ling Ng

Communications & Marketing Manager

+32 2 709 55 42