Company Description

Practical Action has over 40 years of experience in the energy access space. Over this time we have been involved in over 500 mini-grids projects, created thousands of jobs, published extensively on rural electrification technologies and approaches, and are now pioneering new approaches to building markets for energy access services, both on the ground and through our political and financial advocacy work and innovative partnerships such as Power for All. Please get in touch if you would like to find out more information.

Job description

Role brief

The Marketing Officer role sits within the Marketing Campaigns team, the focus of which is to create and deliver powerful campaigns and other activities to promote Practical Action to new audiences and to deepen engagement amongst existing supporters and stakeholders. As a marketing officer, you will work across many types of campaigns aimed at different audience types using many different skills, channels and techniques – online and offline. This presents excellent scope for development and all-around skills building, as well as the chance to discover areas of specialist expertise that you might not have been aware of.

The main functions of the role are:

  • To take briefs from internal clients
  • To plan marketing campaigns and other activities on behalf of those clients
  • To pull together the internal and external resources and manage the relationships and processes required to deliver and report on the activity

As a Marketing Officer, you will be in a great position to learn more about the full breadth of our work and keep your skills up to date in a fast-moving marketing environment.


About the role

Taking Briefs:

  • You will be involved in projects from the outset, establishing clients’ business needs and required outcomes.
  • You will be able to ask probing questions and discuss possible approaches.
  • You will establish financial, timing and reporting requirements.

Planning activity:

  • With a clear picture of requirements, you can move ahead with planning the necessary activity and how success will be measured and progress monitored.
  • You will draw upon the guidance of specialists in creative, planning and delivery functions to ensure your plan includes the best thinking available.
  • You will establish dependencies across the organisation, such as CRM and supporter service activity as well as privacy and compliance issues.

Managing projects:

  • The projects you manage will probably involve many stakeholders and contributors, internal and external. Your role will be to coordinate all inputs effectively to deliver campaigns and activities that come in on time, on budget and achieve business objectives.
  • Where external agencies and suppliers are involved, you will manage their activity and outputs with a focus on timeliness, cost and quality.
  • You will carry out ‘after-action reviews’ to document learnings others can benefit from and so that we can pursue a path of continual improvement.


  • Any other duties commensurate with the level and grade of the role which may from time to time, reasonably be requested by the line manager.


About you

Qualifications, Knowledge and Experience:

  • Experience in marketing, communications, fundraising or PR role.
  • An understanding of marketing principles and practices.
  • Excellent oral, listening and visual communication skills.
  • Ability to work with colleagues at varying levels of seniority and experience.
  • Reporting back effectively to internal stakeholders on progress, successes and learnings.

Essential Skills, Abilities and Competencies:

  • Project management, planning and evaluation.
  • Ability to adapt plans in response to changing realities.
  • Relationship and stakeholder management.

The successful candidate will be:

  • Curious, versatile, methodical, team player, hungry to learn, outcome focused, self-starter, desirable.
  • Digital and/or Direct Marketing skills are preferred, but if you don’t have these, you will have the opportunity to learn them.
  • An understanding of international development issues is preferred but not required.



17 September 2021